Every merchant needs high-quality marketing imagery but not all have the resources for professional photography or graphic design, creating a barrier to effective product marketing.
Built AI-powered media generation directly into Sidekick (Shopify's AI agentic assistant) using transformer image generation models. Merchants can create professional marketing imagery with simple text prompts and reference images.
Integrated state-of-the-art media generation models into Shopify's AI assistant. Designed intuitive prompt interface supporting reference images and text descriptions to generate contextually relevant marketing content.
Brought zero-cost marketing imagery to millions of merchants. Democratized professional-quality visual content creation and was featured at Shopify's semi-annual Editions release.
Merchants had repeated data models (store locations, team members, influencers) but needed custom one-off pages for each, creating maintenance overhead.
Built metaobject pages - define the data model once, let merchandisers add content through the admin, render with one theme file. No more custom pages for repeated content structures.
Shipped data modeling tools first, then page rendering system. Enabled merchants to create scalable content without developer intervention.
Scaled to millions of merchants. Reduced time-to-market for content-heavy pages from weeks to minutes. Eliminated maintenance burden of one-off custom pages.
Merchants struggled with inconsistent product classification across upstream systems and storefronts, making product organization and discovery inefficient.
Built standardized product taxonomy system spanning from upstream data sources to merchant storefronts. Introduced native swatch support for the first time in Shopify's platform history.
Designed classification system architecture, implemented native swatch functionality, and ensured seamless integration across the entire product data pipeline.
Standardized product organization platform-wide. Enabled rich visual product representation with native swatches, improving merchant product presentation and customer discovery.
Merchandisers needed control over content without engineering dependency, while maintaining consistency across platforms.
Integrated headless CMS with shared component library used across mobile native and search landing pages. Components were fully modular to serve all Expedia brands, including white-label partners.
Shipped iteratively - landing pages first to validate the architecture, then rebuilt the homepage. This approach allowed us to prove the system before tackling the high-traffic homepage.
Enabled merchandisers to update content independently while maintaining design consistency. Reduced development time for new pages by 70%.